What you blog is who you are (WYBIWYA)? Identity Crisis Looming?

I still remember when Desktop Publishing swept away "typesetting" studios like a technology tsunami in the 80's. "What you see is what you get" became the marketing battlecry of a new generation of technology evangelists, touting Mac's and 300 dpi Laserprinters as if they had invented the anti-gravity belt and the cure to the common cold.

20++ years have passed, and now we are very deep in a new publishing tsunami, that has put several million people in the global content creation business. Not that everthing that's facebooked or tweeted has great value, but it certainly creates a digital footprint that presents both opportunity and risk. Opportunity since 1:1 online marketing will be able to shift into a completely new level of accuracy in the next 10 years, and consumers will enjoy the benefits of "target" marketing that evolves beyond hyperannoying spam into "permission selling". Maybe. Hopefully.

Risk, because the majority of people really have no idea how much of their personal details they are willingly, and maybe overly naively exposing to "identity bandits" in the waste lands of online crime.

I don't want to make this more dramatic than necessary, but I see details on the Web that I don't even know about people whose homes I visit on regular basis, and who I have known for decades. Why don't we just post our social security numbers, bank accounts, mother's maiden names including our password list in to the cloud and be done with it?

Ok. Sarcasm aside. There is, like I said, a real opportunity. What you blog is who you are, and I will continue to be out there in the blogosphere. I will also continue to try to educate and warn about the Über-exposure to private details this opportunity presents.

Enterprise Software vendors are called upon to both offer their expertise in this space, and to rapidly learn about the new challenges of an emergent digital identity footprint that is vastly different than what we have learned from enterprise software in the past 5 decades. Companies like SAP, IBM and others have for many decades successfully dealt with securing the identities and assets of millons users ... but this is a new world out there ... and new ideas are urgently necessary.

I look forward to hearing your views and ideas about identity management in this new frontier

Is Middleware a concept of the last millennium?

I would like to kick off my blog with a question.

As software evolves to an online consumption model, is Middleware a concept of the last millennium and will be replaced by an "integration as a service" model? And if yes, by when?

To this point, this does not seem the case, especially in enterprise software. In the enterprise software space, it becomes ever more important to ensure process integrity not just inside the walls of the enterprise, but across the entire value chain. And that "chain" evolves more and more into a true collaborative network, with rapidly changing endpoints and governance models.

But maybe the concepts of Middleware have to be re-thought?

Maybe its no longer about something that sits in the "middle", but something that "surrounds" the processes and provides services to deliver integrity & governance, transport & translation and more.

Maybe Middleware is dead. Maybe this is the age of ServiceWare? ProcessWare?

I look forward to your thoughts and comments on this

CHHO